Reduced Fat got its name from the methodology of distilling insights and objectives down to innovative, differentiated visual strategies. These strategies come by way of art direction and graphic design. I offer these services to businesses of all sizes around the country, ultimately improving their bottom line by crafting creative solutions to their business problems.


Creative direction
Art direction
Brand Identity
Digital Experiences

Client Partnerships

W Hotels, Hyatt Hotels, GE, Arista Records, John Mayer, Boston University, Harvard University, Michelin, NY State DOT, Radio Disney, Sempra Energy, Abbott Respiratory, CSL Behring, Gilead Sciences, Horizon Pharmaceuticals, Boeri USA, Nordica USA, Finishline, Skidmore College, Saratoga Water, Mophie, Quirky, Union Bank of California, State of Arizona, Glens Falls Hospital, Mt Sinai Hospital, AYCO